Entrepreneurship

Published in the San Diego Union-Tribune, February 28, 2022 by Neil Senturia The Metaverse. Alternate Reality. Virtual Reality. Can’t I just go to the market and get a quart of real milk, without having to navigate a sea of cows who are in a game where if I don’t milk them fast enough, the cows […]

Published in the San Diego Union-Tribune, February 21, 2022 by Neil Senturia I had an interesting experience with a startup. I ran into what is called “The Curse of Knowledge.” The curse is defined as a cognitive bias that occurs when an individual, communicating with other individuals, unknowingly assumes that the others have the background […]

Published in the San Diego Union-Tribune, February 14, 2022 by Neil Senturia “Come on, Harry, for God’s sake make up your mind.” Decisions, decisions, we make them every day, but do we make them well? OK, maybe you can ask Siri or Google about what car to buy, but I don’t think you can ask […]

Published in the San Diego Union-Tribune, February 7, 2022 by Neil Senturia I quit. Wait a minute, maybe I got carried away. What if the U-T graciously accepts my resignation and in an additional show of good spirit, offers to pack me a tuna fish sandwich and a bag of chips as they show me […]

Published in the San Diego Union-Tribune, January 31, 2022 by Neil Senturia I often turn to the advice of my elders. However, as I age, that runway is getting shorter. But there is still a bit of room left, and today let’s meet Fred Adler, born 1926. He is a legendary and successful venture capitalist […]

Published in the San Diego Union-Tribune, January 24, 2022 by Neil Senturia The past few weeks have been filled with a variety of columnists and opinion writers telling you their “best of” for 2021, and I don’t want to be left out of the mix. My column tries to explore entrepreneurship in all its various […]