Published in the San Diego Union-Tribune, August 31, 2026 by Neil Senturia While nobody got rich, no one is going to miss a meal Well, Pauline has moved on, I think she is vacationing in Ibiza, grateful the train stopped just short of murder and mayhem. There is a short postscript to my AI company […]
Entrepreneurship
How to measure risk and decide it’s too risky
Published in the San Diego Union-Tribune, August 24, 2026 by Neil Senturia I am fascinated by risk and how people measure it. Initially I am going to draw on research by neuroscientist Michael L. Platt, professor at Wharton at the University of Pennsylvania. I am also going to try to differentiate his work on gambling […]
THE NEXT CHAPTER: Moving from San Diego to the Azores
Published in the San Diego Union-Tribune, August 23, 2026 by Barbara Bry Terry Williams and Thomas Threinen on the deck of their house in Ribeira Grande, a town on São Miguel’s north coast, in July. A trip turned into a new chapter in their lives. Athena Kellner In October 2022, Tom Threinen suggested to his […]
Willing to work? Then you have shot at success
by Neil Senturia Published in the San Diego Union-Tribune, August 17, 2026 Embr entrepreneurship means developing the belief, the faith that you can in some way control the outcome, that you can shape your destiny My usual field to till is entrepreneurship and behavioral economics. But allow me a bit of circular travel. I belong […]
Hope and luck pair for some happier endings
Published in the San Diego Union-Tribune, August 3, 2026 by Neil Senturia You remember Pauline — on the tracks with the 20th-century Limited bearing down. Ming the Merciless was licking his chops. But we all know that hope springs eternal. That phrase comes from the 18th-century poem “An Essay of Man” by the English poet […]
Keep ball in motion to land the deal
Published in the San Diego Union-Tribune, July 27, 2026 by Neil Senturia Traditional negotiation strategy has a baseline premise that says never negotiate against yourself. Imagine you offer $20 for something, then there is the pause from the other side: “Let me think about it; I will get back to you later in the week.” […]