Neil thinks Twitter is a fast-moving hummingbird, Pinterest is a new version of pin the tail on the donkey, and Google+ is a search engine used by large, overweight people. Neil is an idiot but I love him. In fact, success today in almost every business demands proficiency in social media, and Guy Kawasaki, one of […]
Published in UT San Diego, January 15, 2013 Every entrepreneur is coached to have an elevator pitch — a compelling, captivating and concise story about you or your company that you can tell in the time it takes to go up or down in an elevator — 30 seconds for a suburban office building, 60 […]
Published in UT San Diego on October 9, 2012 “The business of business is business,” said the Nobel Prize-winning economist Milton Friedman. And selling books about business is one of those very big businesses. Giving business advice is a national pastime, and one needs to beware of the famous syndrome, “Those who can, do, and […]
Published in UT San Diego, September 4, 2012 Making the best product is never enough to ensure success. The world needs to know what you’re doing, and the media — traditional, new and social — is instrumental in telling your story. Helping startups understand how to work with the media was the topic of a […]
My camera was stolen on a recent airplane trip, and yet the story has a happy ending.