Neil’s Blog

Published in the San Diego Union-Tribune, March 28, 2022 by Neil Senturia I recently spent a morning listening to 25 startup companies tell their stories at the New York University Pitch Session, three minutes each. Some were memorable, others not. It was less than two hours from start to finish, and it was run beautifully. […]

Published in the San Diego Union-Tribune, March 21, 2022 by Neil Senturia You are leading a company into a digital transformation. You can pick one of the following as the key trait that will make the company successful — provide a steady hand at the helm, think ahead with keen foresight, draw on your previous […]

Published in the San Diego Union-Tribune, March 14, 2022 by Neil Senturia There is a famous story about venture capitalists. It says that if the one you are pitching to likes to invest their money in chocolate cakes, don’t bring them lemon meringue and try to convince them it is just as good as chocolate. […]

Published in the San Diego Union-Tribune, March 7, 2022 by Neil Senturia The Innovator’s Dilemma is a well-known problem. It is the classic work of Harvard professor Clay Christensen. He describes how large incumbent companies lose market share by “listening to their customers and providing what appears to be highest-value products for them.” But what […]

Published in the San Diego Union-Tribune, February 28, 2022 by Neil Senturia The Metaverse. Alternate Reality. Virtual Reality. Can’t I just go to the market and get a quart of real milk, without having to navigate a sea of cows who are in a game where if I don’t milk them fast enough, the cows […]

Published in the San Diego Union-Tribune, February 21, 2022 by Neil Senturia I had an interesting experience with a startup. I ran into what is called “The Curse of Knowledge.” The curse is defined as a cognitive bias that occurs when an individual, communicating with other individuals, unknowingly assumes that the others have the background […]