Published in the San Diego Union-Tribune, June 21, 2026 by Barbara Bry Saxophonist and big band leader Peter DeLuke performs at the Balboa Park Club with his orchestra, The Mellotones, for a fundraiser in April. Howard Lipin / For The u-t The first time Peter DeLuke Sr. heard Tommy Dorsey’s theme song, he was a […]
Neil’s Blog
Founders facing a critical moment
Some entrepreneurial teachable moments, including a previous lowball offer Published in the San Diego Union-Tribune, June 1, 2026 by Neil Senturia When we last met Pauline, she was tied to the tracks, and the lonesome whistle was blowing ever closer. I remember a famous poetic exchange between a young college student and his father. The […]
He lived his last chapter his way with the help of a death doula
The doula coordinated care, helped the family understand their loved one’s limited energy for goodbyes and guided everyone through his final days Published in the San Diego Union-Tribune, May 23, 2026 By Barbara Bry Ron Eisenberg called himself “forever young” — not just as a motto but as a way of life. At 85, he […]
Funding down to one last investor
Published in the San Diego Union-Tribune, May 18, 2026 by Neil Senturia I have written three books in the “I’m There For You Baby” series. Volume three has a cover page — an image of an entrepreneur wrapped in chains, underwater, desperately trying to get to the surface and breathe before he drowns. Sound familiar […]
Betting the farm or our company
Published in the San Diego Union-Tribune, May 11, 2026 by Neil Senturia We have a deadline, take it or leave it, in or out: May 11 When we last talked to Pauline, she was still tied to the railroad tracks. She heard a whistle, but it was faint, and she believed that it was still […]
Waiting to see who is truly in the deal
Published in the San Diego Union-Tribune, May 4, 2026 by Neil Senturia April 16: The due diligence call is arranged. Nota bene to founders: There is always one wise guy who wants to demonstrate to the others on the call that he knows a lot — a lot of irrelevant questions about our “software stack” […]