Neil’s Blog

Published in the San Diego Union-Tribune, December 12, 2022 by Neil Senturia It is hard to call it quits. This is a tough topic for the entrepreneur. The puzzle that you must solve for is this. When is the right time to accept defeat? More importantly, in my humble opinion, is how you deal with […]

Published in the San Diego Union-Tribune, November 21, 2022 by Neil Senturia The infamous potpourri. A friend comes to me. The problem is a simple one. He would like to find someone to catch a falling knife for a real estate deal he owns. It seems that bad news has come calling, and “leverage” is […]

Published in the San Diego Union-Tribune, November 14, 2022 by Neil Senturia I belong — at last. Now I can finally tell the shrink that my feelings of inadequacy and rejection have been salved, that my embrace of the imposter syndrome can be released, and I am free, free at last. I have been invited […]

Published in the San Diego Union-Tribune, November 7, 2022 by Neil Senturia A co-founder, don’t leave home without one. Every company that I have started has been started with a co-founder. In over half of them, it was the other person’s idea. You need to put your ego and pride to one side when a […]

Published in the San Diego Union-Tribune, October 31, 2022 by Neil Senturia Recently, I arrived early to give a talk at the University of San Diego, and I wandered into a networking event for the Knauss Business School. I see more than 200 young men and women working the room, trying to decide what they […]

Published in the San Diego Union-Tribune, October 24, 2022 by Neil Senturia I waited too long. I knew that I had to fire someone, and I really did not want to do it. I had a Rubik’s Cube dilemma. I kept spinning it, hoping to find the perfect fit, when I knew hard and deep […]