Published in the San Diego Union-Tribune, October 5, 2026 by Neil Senturia You must solve the puzzle of pricing because at some point the customer wakes up and resists paying for a service or product that is ‘not worth it anymore.’ A few years ago, a medical technology CEO came in to pitch me. Two […]
Neil’s Blog
Different industry but same strategy
Published in the San Diego Union-Tribune, September 28, 2026 by Neil Senturia Our theatrical adventure mirrors every deal I have ever done. As I indicated a month ago, my bride and I are entering the world of theater, specifically backing a magical knight’s tour. What we have experienced is exactly what every startup goes through. […]
Startup founders wise to seek help
Published in the San Diego Union-Tribune, September 21, 2026 by Barbara Bry Learning to give up total control and admit that you need help requires some significant self-awareness A few weeks ago, I made a promise to my bride, Ms. Bry — no more new deals. But if I likely fall off the wagon and […]
Fixing loneliness may be good for business
Published in the San Diego Union-Tribune, September 14, 2026 by Neil Senturia I wonder if there is an intersection between entrepreneurship and loneliness. In other words, is the desire to find a community a “problem” that a startup can solve, since the first question that an investor always asks is, “What problem are you solving?” […]
The Next Chapter: Still Working 9 to 5– What’s changed and what hasn’t changed in the workplace for women
Published in the San Diego Union-Tribune, September 13, 2026 by Barbara Bry Lily Tomlin, Dolly Parton and Jane Fonda in “9 to 5” in 1980. 20th Century Fox / ZUMA Press / TNS In December 1980, the movie “9 to 5,” starring Dolly Parton, Jane Fonda, Lily Tomlin and Dabney Coleman, was released. It grossed […]
A short postscript to my AI company adventure
Published in the San Diego Union-Tribune, August 31, 2026 by Neil Senturia While nobody got rich, no one is going to miss a meal Well, Pauline has moved on, I think she is vacationing in Ibiza, grateful the train stopped just short of murder and mayhem. There is a short postscript to my AI company […]