Published in the San Diego Union-Tribune, August 31, 2026 by Neil Senturia While nobody got rich, no one is going to miss a meal Well, Pauline has moved on, I think she is vacationing in Ibiza, grateful the train stopped just short of murder and mayhem. There is a short postscript to my AI company […]
How to measure risk and decide it’s too risky
Published in the San Diego Union-Tribune, August 24, 2026 by Neil Senturia I am fascinated by risk and how people measure it. Initially I am going to draw on research by neuroscientist Michael L. Platt, professor at Wharton at the University of Pennsylvania. I am also going to try to differentiate his work on gambling […]
Willing to work? Then you have shot at success
by Neil Senturia Published in the San Diego Union-Tribune, August 17, 2026 Embr entrepreneurship means developing the belief, the faith that you can in some way control the outcome, that you can shape your destiny My usual field to till is entrepreneurship and behavioral economics. But allow me a bit of circular travel. I belong […]
Hope and luck pair for some happier endings
Published in the San Diego Union-Tribune, August 3, 2026 by Neil Senturia You remember Pauline — on the tracks with the 20th-century Limited bearing down. Ming the Merciless was licking his chops. But we all know that hope springs eternal. That phrase comes from the 18th-century poem “An Essay of Man” by the English poet […]
Keep ball in motion to land the deal
Published in the San Diego Union-Tribune, July 27, 2026 by Neil Senturia Traditional negotiation strategy has a baseline premise that says never negotiate against yourself. Imagine you offer $20 for something, then there is the pause from the other side: “Let me think about it; I will get back to you later in the week.” […]
The art of hiring: Why some companies get it right
Published in the San Diego Union-Tribune, July 20, 2026 by Neil Senturia The process of picking/hiring is really difficult, but here’s how one firm does it Let’s talk about hiring. Or getting hired. As I look back on 50 years of deal-making, besides factoring in vast quantities of luck that I had no right to […]