I’m There for you Baby…TM
The Entrepreneurs Guide to the Galaxy.
Success, failure, joy, pain and rejection. Neil Senturia shares the ups and downs of his entrepreneurial life and the lessons-rules-that he’s learned and how they apply to all of our lives. The book reads like Neil talks (with the occasional four letter word!). Be prepared for a humorous and insightful read.
Today everyone needs to think like an entrepreneur whether it’s in your own business, a large company or a non-profit.
What People Are Saying
Real entrepreneurs will be too busy starting, building and selling their businesses. They don’t have time to read books; they’re fighting for survival, riches, and Global Domination.
It’s unfortunate for them because they could earn the equivalent of a Doctorate degree from the School of Hard Knocks in just a few hours of reading this extraordinarily well written and entertaining story of the adventures of a highly successful serial entrepreneur.
I couldn’t put it down. Loved it. Highly recommend it for all future Masters of The Universe.
Informative, insightful and very entertaining – all at the same time. Lots of lol. Neil holds nothing back in sharing his experiences and advice. If you wish you could share a beer with a successful entrepreneur and learn from his experience then pour yourself a beer and read on!
I’ve read a LOT of books on entrepreneurship. For the same reason that it’s tough (if not impossible) to teach entrepreneurship — it’s also very difficult (if not impossible) to really capture what it’s like to be a real entrepreneur facing “all of the slings and arrows of outrageous fortune”. Neil Senturia captures this essence in a funny, human, yet powerful way.
Neil is a great storyteller. His self-effacing humor helps impart a hell of a lot of wisdom.
If you are either an aspiring entrepreneur, or if you really want to understand what it’s really like to be one — this book is for you. I think it should be mandatory reading to anyone who is serious about this topic.
Excerpts from the book
I loved Hollywood. I hated Hollywood.
How could one exist — let alone survive and ultimately triumph — in a universe populated by the following phrases that were supposed to pass for inter-personal communication and human connection.
“Let’s do lunch.”
“I’ll get right back to you.”
And the one that brings it all home, the granddaddy of them all:
“Hey, I’m there for you, baby.”
In all three cases, you know you are getting fucked and it will never happen.
Now you might ask, given my pejorative association with the phrase, why I picked it for the book
It is because entrepreneurship is a little bit like Hollywood. I can teach the principles of entrepreneurship, but I cannot teach you to be an entrepreneur. The same is true in the movie business. There may be a map to the stars’ homes, but there is no map to being a star. It is opaque, it is impossible, it is unlikely, it is different every time.
But somehow every year, great films get made and stars are born.
“I’m there for you, baby” is a reminder that the big con and the big lie are everywhere and that the pursuit of any goal is a singularly individual event. It can be done, it can be achieved. And it is worth doing. It happens every day in a thousand personal moments. Success, fame, fortune, and happiness. Non problemas. I am there for you, baby.
And finally, I hope that in these stories that I can vividly share the pains I felt, the rejections I suffered, the disappointments and failures I embraced, the successes I enjoyed, and most importantly, the lessons I learned. It has been a terrific run, so far. Entrepreneurship is not something you abandon. It is like a permanent tattoo. For better or worse, you are a marked man.