Neil Senturia and Barbara Bry along with scores of experienced entrepreneurs and experts share insights and practical tips to help others start their own businesses.



San Diego – June 18, 2007 – “I’m There for You Baby, The Entrepreneur’s Guide to the Galaxy,” the premier radio show and podcast for technology entrepreneurs, announces its program line-up for June. Airing Saturdays from 1-2 p.m. on CA$H 1700 AM, a business and finance radio station in San Diego, the “Baby” offers expert advice on building and growing a successful company.

“Everyone today must think like an entrepreneur whether it’s in your own business, a large company or a non-profit organization,” says creator and host Neil Senturia. “No longer can you count on working for General Motors or the city of San Diego for 30 years and retiring with a secure pension and a gold watch.”

June’s broadcast schedule includes programs to help entrepreneurs in their never ending search for money.


June 2: Technology entrepreneurs “pitch” to angels

• Stepping up to the plate: Listen to four "fast" pitches at the San Diego Tech Coast Angels recent Quick Pitch competition and predict which businesses could be homeruns.
• Play your cards to win: In negotiating, watch for the bluff, be willing to discard, check their raise, and don’t confuse queens with deuces.
• Peachy service: Barbara shares how Apple’s sales and technical teams ensured her computer didn’t turn into a lemon.
• Patenting inventions or "inventing" patents? According to attorney Randy Broberg, the recent U.S. Supreme Court ruling should boost technology innovation by making it harder to win lawsuits for infringement.

• Do you want to be queen OR rich? Harvard Business School’s Myra Hart, contends that women typically resist shared ownership, making it difficult to successfully raise outside capital to grow their businesses.
• My( personal )Space. According to co-creator Jason Feffer, two keys to MySpace’s success were allowing users to freely express themselves and maintaining control of their brand.
• Analysis paralysis. The entrepreneurial spirit will do more for your net worth than your IQ, according to Robert Frank, author of Richistan.
• Fall out of love and into wealth. Many technology entrepreneurs are too enamored with their ideas and neglect the needs of their potential customers, says market research expert Marshall Toplansky.
• The sun shines in darkness. Entrepreneur Mark Bent supplies a clean technology product and humanitarian service with solar powered flashlights.

• Innovate and incubate: San Diego is becoming the research and development feeder system for corporate America, according to Duane Roth of CONNECT.
• Solving the proprietary puzzle. LevitZacks’ tax counsel Randy Munyon advises listeners to start early in choosing the best corporate structure for their businesses.
• Creativity calisthenics: Blogger Jennifer Groover shares her methods for exercising your inventive side and balancing your life.
• When the crown slips and the shoes no longer fit. The number of technology entrepreneurs who remain as CEOs for their start-ups is extremely low. Harvard Business School professor, Noam Wasserman, explains why.
• Straight talk on curls. www.naturallycurly.com, a unique web site celebrating naturally curly hair that’s gaining attention from angel investors.

• Rory Moore, CEO, CommNexus: The telecom industry needs to do a better job of recruiting engineering graduates who now leave for jobs in Silicon Valley.
• Travis Bradberry, Author, The Personality Code: Understand yourself first and avoid neurotic behavior.
• Amy Wintersheimer, Partner, Allen Matkins: Exempt or non-exempt? That is the question.
• Listen and you shall learn: Many entrepreneurs make the wrong decisions because they act too quickly.
• A new model of CEO: John Mackey of Whole Foods cut his salary to $1 per year and donates gains from future stock options to charity.

• Connie Koch, President, Keiretsu Forum Southern California: Educating women about the value of becoming angel investors.
• Kevan Hall, Business Consultant and Author: Too much cooperation and communication are making big companies slow and expensive to run.
• Sue Watson, COO, LevitZacks, CPA’s: Spend the time to choose and manage your service providers.
• Title inflation: Everyone wants to be chief.
• Feature creep: What does that button do and why do I need it?

CONTACT:

I'm There for You Baby
2223 Avenida de la Playa, Suite 212, La Jolla, CA
Barbara Bry 858-754-3201